Don’t get caught with your data down, get Google Analytics 4 up and running today.
From 1st July 2023, Universal Analytics (UA) will be discontinued. How will you track your website data?
Take action now by setting up Google Analytics 4 (GA4) with conversion tracking to avoid losing valuable data.
What is Google Analytics 4?
The new platform has been introduced to deliver a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, using Google’s machine learning technology to surface and predict new learnings.
From 1st July 2023, Universal Analytics will be discontinued. To keep tracking your website visitors, you must have GA4 set up. All data from Universal Analytics will be unavailable 6 months after this date. We strongly recommend setting up GA4 as soon as possible, so that come June 30 2023 when UA is switched off, you have the maximum amount of data already collected to make YoY comparisons for reporting purposes.
Already made the switch yourself?
We can do a quick audit to see if yours is setup correctly and tracking the information that you need.
* Universal Analytics backup - important if you'd like to compare trends beyond GA4's 14 month limit
* Google Analytics 4 backup - so you don't lose your data after 14 months
* Data visualisation - to present your GA4 data in a way that makes sense.